CAREER JOURNEY

PROFESSIONAL JOURNEY

International Sales Leader & Coach

eGroup Sales & Service GmbH
2025 – Present

Leading international outbound sales teams across Italy, France and Spain, driving commercial performance through coaching, leadership and continuous process improvement.

My responsibilities include developing high-performing sales professionals, implementing AI-supported workflows, improving commercial execution and building scalable systems that enable sustainable business growth across international markets.

TODAY

CURRENT RESPONSIBILITIES

01

International Sales Leadership

Commercial Excellence

Coaching & Performance

Leading multicultural sales teams across multiple European markets while driving performance, accountability and continuous development.

Designing and improving sales processes that increase efficiency, consistency and customer experience.

Developing structured coaching frameworks, role plays and performance reviews that accelerate individual and team growth.

AI Sales Enablement

04

Integrating Artificial Intelligence into sales workflows, coaching activities and daily operations to improve productivity and decision-making.

05

06

Talent Development

Supporting recruitment, onboarding and professional development of new sales professionals through structured learning paths.

Cross-Market Collaboration

Coordinating commercial initiatives across different countries while maintaining consistent leadership standards and business objectives.

HOW I LEAD

01 - DIRECTION

High performance is not created by pressure alone.
It is built through clear direction, disciplined execution, continuous coaching, accountability and systems designed to scale.

Set the road before asking for speed.
Clear targets are not enough. I define priorities, focus and commercial direction so teams understand not only what they need to achieve, but how they are expected to get there.

My Leadership Framework - 5 Clear Step

Turn strategy into behaviour.
A strategy only matters when it changes what people actually do. I translate commercial priorities into concrete actions, routines, conversations and measurable behaviours that can be observed, improved and repeated.

02 - EXECUTION

03 - COACHING

Develop people, not just performance.
Coaching should go beyond correcting mistakes. I use diagnosis, call reviews, role plays, experimentation and follow-up to create awareness, develop capability and drive lasting behavioural change.

04- ACCOUNTABILITY

Clarity without ownership is not enough.
People perform better when expectations, commitments and follow-up are clear. I use KPIs and consistent performance conversations to create ownership without turning leadership into constant pressure.

05- SCALE

Build systems that work beyond one person.
The goal is not temporary performance. It is creating methods, processes and coaching systems that remain effective across different people, teams and markets.

The target defines the destination.
Leadership builds the road.

RESULTS

Selected Achievements

EXPERTISE

Areas of Expertise

• Leading international commercial teams across Italy, France and Spain.

• Built coaching systems focused on long-term performance instead of short-term motivation.

• Introduced AI-supported workflows to improve coaching quality and sales execution.

• Developed scalable onboarding processes for new international sales professionals.

• Contributed to measurable commercial improvements through leadership, coaching and operational excellence.

Sales Leadership - Commercial Excellence
Sales Coaching - Performance Management
Leadership Development - AI for Sales
Outbound Sales - B2B Sales
People Development - Negotiation
Sales Training - International Business

Executive Resume

Download my Executive Resume to explore my professional journey, leadership experience and commercial achievements in greater detail.

GET IN TOUCH

Let’s Start a Conversation

Whether you would like to discuss international sales leadership, business coaching, commercial excellence or future opportunities, I would be pleased to connect.